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The Turtles started their rise to mainstream success when a licensing agent, Mark Freedman, sought out Eastman and Laird to propose wider merchandising opportunities for the franchise. In 1986, Dark Horse Miniatures produced a set of 15-mm (approximately 0. 6 inch) lead figurines. In January 1987, Eastman and Laird visited the offices of Playmates Toys, a small California toy company that wanted to expand into the action-figure market. Development was undertaken by a creative team of companies and individuals: Jerry Sachs, advertising agent of Sachs-Finley Agency, brought together the animators at Murakami-Wolf-Swenson headed by Fred Wolf. Wolf and his team combined concepts and ideas with the Playmates marketing crew, headed by Karl Aaronian, vice president (VP) of sales Richard Sallis, and VP of Playmates Bill Carlson.

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